Instagram Competitor Monitor

Instagram Competitor Monitor: what changed on a rival account since your last run

List the Instagram accounts you want to watch and get one row per account back, with the current follower, following and post counts and the change since the last time you ran it. Bio edits and a gained or lost blue tick are flagged too, with the exact window the comparison covers.

The first run on any handle has nothing to compare against, so it writes the baseline and every delta comes back null with isFirstRun: true. Run it a second time and the numbers start meaning something. That is not a limitation you can configure away, it is just how a before-and-after works.

🔍 What Instagram Competitor Monitor does

Each run reads the public profile of every handle you gave it, compares it against the snapshot from your previous run, writes the row, and then stores the new snapshot for next time. The history lives in a key-value store on your Apify account, so your baselines are yours and nobody else's runs touch them.

Put it on a daily schedule and the rows become a time series. hoursSinceLastCheck and previousCheckedAt sit on every row, so you always know what window a delta actually covers rather than assuming it was 24 hours.

Nothing to log into. The same account written two ways in one list is checked once and billed once.

📥 What you give it

There is one field. That is the whole input.

{
  "competitors": ["nasa", "@natgeo", "https://www.instagram.com/nike/"]
}

Post and reel links are not accounts. Paste one and you get an uncharged row saying so, and the rest of your list carries on.

Start a run with nothing filled in and you get one labelled sample row showing what a second-run row looks like. That row is not charged.

📤 What you get back

A real row from a real run, with one emoji cut out of the bio:

{
  "ok": true,
  "recordType": "competitor",
  "username": "nasa",
  "fullName": "NASA",
  "isVerified": true,
  "isPrivate": false,
  "isBusiness": true,
  "profileUrl": "https://www.instagram.com/nasa/",
  "followers": 104352676,
  "following": 91,
  "posts": 4928,
  "biography": "Making the seemingly impossible, possible. ...",
  "externalUrl": "https://www.nasa.gov",
  "followersDelta": 7,
  "followingDelta": 0,
  "postsDelta": 0,
  "biographyChanged": false,
  "verifiedChanged": false,
  "isFirstRun": false,
  "hoursSinceLastCheck": 0.02,
  "previousCheckedAt": "2026-09-21T01:32:55.336Z",
  "checkedAt": "2026-09-21T01:34:02.684Z"
}

That row came from a deliberate back-to-back test, which is why hoursSinceLastCheck is a minute rather than a day. Seven followers in a minute is what a 104-million account does while you look away.

Nothing is guessed. A field Instagram did not send comes back null.

🧾 Reading the output

Three kinds of row land in your dataset, and only the first kind is billed.

Rows also carry a charged flag. It labels real rows against samples and diagnostics rather than being a receipt, so count your competitor rows if you want to check the bill.

No diagnostic row is billed, and one bad handle does not stop the others.

▶️ How to run it

1. Open Instagram Competitor Monitor and click Try for free. 2. Put the accounts you want to watch into Instagram accounts to monitor. 3. Click Start. This first run writes the baseline, so the deltas will be empty. 4. Run it again later, or put it on Apify's scheduler, and the second run onwards carries the changes. 5. Download the dataset as JSON, CSV or Excel, or read it from the Apify API.

💰 How much does it cost?

$0.005 per account checked, which works out at $5.00 per 1,000 checks. Flat on every Apify plan, no volume tiers.

One charge per account row. The same handle listed twice in one run is billed once. Sample rows and diagnostic rows are not billed, so a dead handle or a run that stops early does not cost you results.

💡 What people use it for

• A daily run over a shortlist of rivals, so a follower spike is visible the morning after rather

than at the end of the quarter.

• Catching a bio or link-in-bio change, which is usually the first public sign of a launch.
• Watching when an account starts or stops posting, through postsDelta.
• Keeping an honest record of growth claims before a partnership conversation.

🚧 What it does not do

• The first run has no deltas. It writes the baseline. You need a second run.
• The box takes 20 handles, a run checks 15. Anything past that comes back as an uncharged

PARTIAL row rather than being quietly dropped. Split a longer watch list across runs.

• Profile numbers only. No posts, no captions, no engagement, no follower lists.
• History is keyed by handle. If an account renames itself, it starts over as a new one.
• Two schedules on the same list will both report, each against its own last run, so the

windows overlap and the deltas look wrong. Run one schedule per list.

• Deleting the key-value store resets every baseline you have built up.
• Private accounts give you what Instagram gives a stranger, which can mean null counts.
• No alerting. It writes rows. Wiring a Slack message to a followersDelta threshold is your

side.

🧭 Which Instagram scraper do you need?

❓ Questions people ask

Why are all my deltas empty? Because it was the first run for those handles. isFirstRun says so on every row. Run it again and you will get changes.

Where is the history kept? In a named key-value store on your own Apify account, keyed by handle. It is yours, and it persists between runs.

How often should I schedule it? Daily suits most watch lists. hoursSinceLastCheck tells you what each delta actually covers, so an irregular schedule still gives usable numbers.

Can I watch 50 accounts? Not in one run. Split them into separate runs or schedules.

Does it work on private accounts? Partly. You get whatever Instagram shows a stranger, which for some private accounts means the counts come back empty.

Is scraping Instagram legal? This reads public profiles only, never private accounts or messages. Results can still contain personal data, which GDPR and similar laws cover, so have a reason for collecting it. Apify's write-up on the legality of web scraping is a good starting point, and we are not lawyers.

🆘 If something breaks

Open the Issues tab on the actor page. Send the handles you used and the run ID. The code on the diagnostic row usually explains it on its own.